Narrative Academy:

Thought leadership isn’t just about content – it’s a skillset.

Why we offer this course:

Mastering thought leadership and content marketing can feel overwhelming – we get it. That’s why we built Narrative Academy: to replace guesswork with proven, easy-to-remember frameworks that work. We break complex aspects of thought leadership into simple, actionable steps teams can apply immediately.

Format:

2 × 60-minute weekly online sessions

Live and interactive, with case studies and exercises

Delivered by SABM’s editorial and content team

Practical takeaways you can apply immediately

Who will benefit:

Marketing and communications teams shaping brand narratives

Corporate affairs and stakeholder engagement professionals

Executives and leaders building authority and trust

Course outline

From story mining and clear messaging to resonant formats, precise distribution, and smart repurposing – we’ve got you covered.

Session 1:
  • The State of Marketing & Comms in 2025
  • The Power of Narrative – Why Stories Matter
  • Audience: Customer & Stakeholder Persona Mapping
  • Case Studies Driving Impact
Session 2:
  • Story Mining: Discovering Insights & Angles
  • Structuring Content for Clarity & Resonance
  • Mastering Formats: Video, Articles, Infographics, Podcasts
  • Distributing with Precision, including Smart Repurposing

Takeaways:

  A repeatable framework for story mining

A template for structuring content that resonates

A distribution and repurposing checklist

Bonus Material:

Editable templates & guides

Plug-and-play frameworks

Meet your instructor:

Steve Horszowski

SABM Editorial Lead

Newsroom-trained media professional focused on clear, human-focussed business communication.

Investment:

R3,500

per person for both sessions

R15,000

for up to 5 people for both sessions

All prices are exempt of VAT.

Register now and choose your date

“The session helped us reframe our ESG story into something that felt relevant, bold, and human.”

“It felt like a mini MBA in business communication – relevant, practical and insightful.”

Frequently asked questions

Are sessions recorded?

Yes. Recordings are shared with participants; recording-free cohorts available on request.

How many participants per cohort?

We keep cohorts small for interaction and quality.

Do we get templates & checklists?

Yes – editable templates, guides, and a distribution/repurposing checklist.

Private team cohort?

Yes – we run private team cohorts tailored to your context.

Refund/reschedule policy?

Flexible rescheduling; full details during registration.