We extract, create and amplify content that connects
Thought leadership solutions for B2B leaders and teams
A South African Business Matters Company
Your narrative matters!
Most business communication is stiff, formal, and forgettable. In a world of short attention spans, corporate-speak doesn’t cut it. That’s why thought leadership matters: it turns complex expertise into human, story-led insights that resonate, build trust, and demonstrate impact.
Let us help you turn insight into influence:
Narrative 360 is a specialised commercial storytelling and content studio. We turn insights, impact, and leadership into standout articles, visuals, and video that spark action and build lasting stakeholder relationships. A blend of journalism, marketing, and production to deliver audience-driven content that lands.
Our solutions:
Consult
Story audits and messaging clarity for a winning narrative
Create
Articles, video, and visuals assets that resonate across platforms
Amplify
Precision audience targeting to reach the right stakeholders
Training
Practical frameworks that make thought leadership and content marketing simple and actionable.
Narrative Academy:
Thought leadership isn’t just about content – it’s a skillset.
Why we offer this course:
Mastering thought leadership and content marketing can feel overwhelming – we get it. That’s why we built Narrative Academy: to replace guesswork with proven, easy-to-remember frameworks that work. We break complex aspects of thought leadership into simple, actionable steps teams can apply immediately.
Format:
2 × 60-minute weekly online sessions
Live and interactive, with case studies and exercises
Delivered by SABM’s editorial and content team
Practical takeaways you can apply immediately
Who will benefit:
Marketing and communications teams shaping brand narratives
Corporate affairs and stakeholder engagement professionals
Executives and leaders building authority and trust
Course outline
From story mining and clear messaging to resonant formats, precise distribution, and smart repurposing – we’ve got you covered.
Session 1:
- The State of Marketing & Comms in 2025
- The Power of Narrative – Why Stories Matter
- Audience: Customer & Stakeholder Persona Mapping
- Case Studies Driving Impact
Session 2:
- Story Mining: Discovering Insights & Angles
- Structuring Content for Clarity & Resonance
- Mastering Formats: Video, Articles, Infographics, Podcasts
- Distributing with Precision, including Smart Repurposing
Takeaways:
A repeatable framework for story mining
A template for structuring content that resonates
A distribution and repurposing checklist
Bonus Material:
Editable templates & guides
Plug-and-play frameworks
Meet your instructor:
Steve Horszowski
SABM Editorial Lead
Newsroom-trained media professional focused on clear, human-focussed business communication.
Investment:
R3,500
per person for both sessions
R15,000
for up to 5 people for both sessions
All prices are exempt of VAT.
“The session helped us reframe our ESG story into something that felt relevant, bold, and human.”
“It felt like a mini MBA in business communication – relevant, practical and insightful.”
Frequently asked questions
Are sessions recorded?
Yes. Recordings are shared with participants; recording-free cohorts available on request.
How many participants per cohort?
We keep cohorts small for interaction and quality.
Do we get templates & checklists?
Yes – editable templates, guides, and a distribution/repurposing checklist.
Private team cohort?
Yes – we run private team cohorts tailored to your context.
Refund/reschedule policy?
Flexible rescheduling; full details during registration.
The outcome:
Clearer narratives. Content that lands. Real impact.
Our approach ensures your voice cuts through, inspires action, and leaves a lasting impression where it matters most.
Let’s get ready to shape your narrative!